Creative Business: The Promise

In dealing with someone, you often make a promise. It’s clear you are making a promise; maybe not by the eyes or the hand shake, those “Old School” ways of doing business. You have to offer something. The best route is to change it up - be creative. This will find your promise saved and noted by potential purchasers.

The promise is the first step, and it can destroy the whole pitch if used wrong. A promise, for one, should be close to the lead of you proposal. Whether it’s a business document or a letter to a perspective client, you need something tangible for them, a lead into the picture you will be offering them. This guide applies the KISS principle, with an extended note. Keep it very, very simple, stupid.

Where:
Put the promise in the opening. You could go the creative route and place it somewhere else. However, a promise leads into a picture, a picture leads into a unique selling proposition (USP), and the USP sells the item, making the buyer ready for the offer. Simple, but placing a promise is a fine art.

The Art:
We see the promise should be, at least, in the opening two paragraphs of your query. Again, this can be a form letter or a short phone call. You can still be creative with a promise, and creative business tends to tell you what will sell and what won’t. The art is making the promise the vocal point of your argument. If you can get the buyer to believe your promise, it will lead into all the other main sell points.

You Say it, You Send It:
Promise in the opening. Do you have a clear proposition for your buyer? It’s time to send out your promise, make that phone call, or take a short sales trip. You’re ready to sell. Here again is the art: build several different business proposals with several different promises. See which one seems to work best on clients. Do that and your business will succeed.